With decades of experience as both an agency designer, and a product design director, Simon has a proven track record of success in the direction of large-scale digital and print products and brands. He has led flagship products in the SaaS space for educational publisher HMH and is currently working on a number of international corporate identities.

He is passionate about user-centred design, collaboration as well as design systems, interfaces and typographic/editorial excellence. He has also taught part-time on Irish design degree courses for almost 10 years as well as mentoring young designers.

Simon has art directed the single largest Apple iBooks educational project in 2012 and has won awards and accolades for editorial design, branding, and information design. He currently lives between Dublin and Brussels.