Harry Farrell is a builder and leader of transformative learning and development programs, with a long and successful career in Sales, Sales Management, and Business Alliances. He most recently led the AWS Sales University program in EMEA, creating and curating world-class learning experiences for the next generation of AWS Sales Leaders.

Farrell started his career as a software developer in the field of Industrial Automation before embarking on a distinguished career as a sales and operations leader with industry leaders such as Canon and SAP as well as a number of other leading players in the Tech industry.

Harry has gained global recognition as an outstanding coach and developer of early talent as a founder of world class learning and development programs such as SAP Sales Academy and AWS Sales University.

Harry holds a MSc in Leadership and Sales Transformation from Middlesex University and is a certified Erickson coach.